Lara Baker is Director of Business Development UK & Ireland at Songtrust, the World’s largest global royalty collection service and publishing administrator. Her role entails securing new business and maintaining relationships with songwriter and publisher clients. Lara has been recognised on Billboard’s 2021 International Power Players List.
Prior to this, Lara spent 14 years advising and supporting independent artists and labels at AIM, the independent label trade association for the UK, before beginning her own company The BKRY, to consult with music organisations and event producers on their strategy and execution. Lara has also consulted for clients including BBC Music Introducing Live, The Great Escape Festival, the Musicians Union, Liverpool Sound City, the Music Managers Forum and AmericanaFest UK.
Lara is a board member of The Americana Music Association UK as well as a frequent speaker at a number of events including TEDx, SXSW, UN Women and Midem. She is also a founding committee member of the Music Week’s Women in Music Awards.